Original research · transparent by design
Rateo Research on Local Business Reputation
Research should make its dataset, definitions, sample, and limitations visible before asking readers to trust a conclusion.
This hub will publish analyses useful to local businesses, agencies, journalists, SEO professionals, researchers, and answer engines.
Research edition in preparation
2026 Local Business Reputation Report
Rateo is preparing a source-documented analysis of local-business reputation patterns. Results will be published only after the dataset, period, sample, methodology, and limitations are documented.
Explore the report framework →The editorial standard
No market-wide claim without a documented method
- State the data source and whether it is public, internal, sampled, or permissioned.
- Define the unit of analysis and separate businesses, reviews, responses, and outcomes.
- Publish sample size, exclusions, missing fields, selection bias, and limitations.
- Separate review activity from visibility, acquisition, and revenue.
Pair evidence types
Research and customer context belong together
Customer stories show reported workflows; research shows documented patterns. Neither should be stretched beyond its evidence.
